FASHIONATION: 2013-03-17

Thursday, March 21, 2013

Louis Vuitton / Check-in, Check-out

Weaving in and out of a graphic checkerboard, the Louis Vuitton Spring/Summer 2013 fashion show collection is full of surprises.

The word 'check' is derived from the Persian word for 'king' from an oriental game played on a square checkerboard. The playful setting and collection presented for the Spring/Summer show was based upon the concept of repetition in accordance with Louis Vuitton Damier pattern.

Stripes and checks were in abundance in the graphic universe created in collaboration with French conceptual artist Daniel Buren and here director John Wright takes repetition to another level in an animated and playful checkerboard film all about Damier and beyond. A game of seeing a double, as well as as show, with not only the set but also the models as twins walking down the catwalk in pairs.

The collection from the fashion show is now available in selected Louis Vuitton stores.

http://www.louisvuitton.eu/front/#/eng_E1/New-Now/articles/CHECK-

IN-CHECK-OUT

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Zara / April Women Lookbook

Zara's April Women Lookbook is here!

10 key pieces you'll love this season

Tuxedo Style Blazer

$129.00

Oriental Print Shirt

$59.90

Open Knit Boat Neck Sweater

$69.90

Dress Coming Soon!

Palazzo Trousers

$79.90

Printed Dress

$79.90

Short With Printed Flower

$79.90

Studio Cropped Top

$59.90

Structured Trousers

$59.90

Blazer With Contrasting Lapel

$129.00

To buy the lookbook click here:

http://www.zara.com/webapp/wcs/stores/servlet/category/us/en/zara-nam-S2013/387501/
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Designer To Know / Veronica Beard

Veronica Beard is an American sportswear brand pioneering the opening designer price point; the space between luxury and contemporary collections. Strong attention is paid to design, quality and fit. The brand delivers American-made, iconic pieces that transcend time and trend. These piece make up what we call "The Uniform".

Spring 2013

Top Looks

To buy + for more information visit:

http://www.veronicabeard.com
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Wednesday, March 20, 2013

BDDP Unlimited and Solidarites International / Water Ink

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited rolled out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.

The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site,votregouttedeau.org, will gather signatures for the petition.