To mark World Water Day, on March 22nd Solidarités International
and its agency BDDP Unlimited rolled out a campaign to build awareness of the
scourge of undrinkable water.
Today, it is estimated that 3.6 million people, including 1.5
million children under the age of 5, die every year of diseases borne by
unhealthy water, making it the world’s leading cause of death.
Yet the public isn’t aware of it and political leaders do not
demonstrate the drive it takes to end the terrible deaths. The campaign calls
on journalists to spread awareness of this scourge and appeal to readers to
sign a petition that will be personally handed to the French president during
the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP
Unlimited opted for a minimalist approach that is both visually appealing and
surprising, using water and ink exclusively. The spot shows the power of ink to
reveal the invisible.
The spot, created by BDDP Unlimited, produced by Hush and
directed by Clément Beauvais, a young director, illustrator, musician and
photographer. His multiple talents and mastery of various techniques enabled
him to both create the drawings and direct the spot.
The campaign will be seen from mid-March on
TV, in cinemas, on the Internet and in print. A dedicated web site,votregouttedeau.org,
will gather signatures for the petition.
Help save the world and sign the petition!
Add us on Facebook:
http://www.facebook.com/pages/Fashionation/408377129223782
No comments:
Post a Comment