Vanesa Paradis is the new face of Conscious, H&M's Eco Friendly line
Vanessa Paradis is the face of Conscious at H&M this spring, swearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials.
The pieces are part of a collection full of optimism for spring, with romantic styles like a floor-length dress alongside sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress. There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.
The full women’s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men - blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.
Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag received an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.