H&M / Conscious Collection

Vanesa Paradis is the new face of Conscious, H&M's Eco Friendly line

Vanessa Paradis is the face of Conscious at H&M this spring, swearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials.

 The pieces are part of a collection full of optimism for spring, with romantic styles like a floor-length dress alongside sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress. There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.

The full women’s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men - blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag received an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.

For more information visit: http://hm.com
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