On
October 9th, UGG Australia launched UGG by You, an online customization tool putting customers
in control of the design process and transforming a visit to UGGAustralia.com from a shopping trip to a
creative experience. The customization tool allows consumers to mix
and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and the Fluff Flip Flop,
through a user-friendly design tool. There are over 11,000 color, outsole
and trim combinations possible through the footwear personalization tool.
"UGG lovers have a unique,
emotional connection with our brand, and with each pair they buy," said
UGG Australia president Constance X. Rishwain. "With the holidays
nearing, we were really committed to rolling out a way to allow our best
customers to take to a new level their engagement with us, and customizing your
UGG boots or flip flops is a great holiday gift, too."
UGG by Your will live
exclusively on UGGAustralia.com and is
available domestically in the United States at this stage. UGG by You gift cards will
be sold in concept stores nation-wide, and the personalized UGG footwear will
ship approximately 4-6 weeks from the order date.
UGG by You allows
customers to customize UGG Classic Short sheepskin boots by boot color, binding, heel counter and outsole, with a possible 6,000 combinations
made from those elements. Prices are $220 (or $225 for a metallic heel
counter).
In
addition, customers will have the ability to customize the wildly popular Fluff Flip Flop with over 5,000 color combinations. Price is $110.
Our Classic Short Boot Design
No comments:
Post a Comment