Friday, July 26, 2013

Shourouk: Luxury & Decadence

Shourouk established her eponym company in 2007. As a true Parisian of Tunisian descent, Shourouk graduated at Studio Bercot before honing her techniques within her prestigious fashion houses such as Chloe, Galiano or Roberto Cavalli. Swarovski crystals are the main composant of Shourouk's designs, she combines them with PVC or climbing rope to create playful contemporary pieces. She shakes up the code of Classical Joaillerie by introducing enameled neon stones into intricate embroideries. With her own technique of coloration, she is designing every season a unique color pallet  As a fashion traveller, her capacity to mash-up contrasting inspirations like the Bollywood movies, with the 80's of the Russian aristocracy makes her one of the most exciting designers of Hig fashion jewelry. Shourouk is often approached to work  on collaborations. Designers like Jean Paul Gaultier or Hiroko Koshino, or brands such as Shanghai-Tang and Swarovski put their trust in her hands.

Spring/Summer '13 Campaign
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