FASHIONATION: Balmain / Eyewear

Thursday, January 31, 2013

Balmain / Eyewear

Fashion Couture house BALMAIN and L'AMY are pleased to announce the signing of a global agreement for the design and distribution of prescription sunglass eyewear for the BALMAIN Brand.

“With this agreement, explained Mr. Hivelin, we have found the best partner to develop the Balmain eyewear line. We have great confidence in the LAMY Group, in view of their expertise and excellence.” Since it was established by Pierre Balmain in 1945, BALMAIN has become one of the most emblematic Parisian fashion houses. These past few years, Balmain has redefined the image of its prêt-à-porter line to become one of the most influential fashion brands and a genuine style reference. The brand is present in the main international markets and is sold in the most prestigious doors.

In 2011, Olivier Rousteing was appointed Artistic Director of the BALMAIN collections for men and women. The eyewear line for both men and women will reflect the DNA brand. Mr Alain Chaumet, President of the TWC-L'AMY Group, is delighted by this partnership, which is part of the Group’s growth strategy. “We are very proud to have been chosen by BALMAIN, whose international reputation fits perfectly with our aim to develop luxury accessories and to expand our brand portfolio”. The L’AMY Group is the largest eyewear company in France, and was established in 1810 in the mountain region of the French Jura’s. Under international license the L’AMY group develops frames for brands such as CHLOE, KENZO, NINA RICCI, SONIA RYKIEL, and ROCHAS, as well as its own brand L’AMY Lunettes. Since the takeover in 2010 by Groupe TWC , a leading company in fashion accessories, the TWC-L'AMY Group has doubled its distribution capacity: the L’AMY Group’s existing subsidiaries in France, Italy, US and Australia are joined by the TWC subsidiaries that are based in Germany, the Middle East and South East Asia where TWC has developed a firm presence.

(Balmain)

Balmain eyewear will be launching in the US on February 2013.

Styles include both sun and optical glasses and range between $260 - $450 USD.