FASHIONATION: H&M / David Beckham Bodywear

Wednesday, November 28, 2012

H&M / David Beckham Bodywear

David Beckham's debut body wear collection for H&M has quality and longevity at its core. This first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M. Designed by David's in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, t-shirts, pajamas, and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men's body wear for the 21st century.

"Working with a team has always been a key part of my life and I found that to be the same with developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customer will be as excited as I am."
- David Beckham

Available from 2nd February 2012 at 1,800 H&M stores worldwide as well as on-line.