Superga now in Soho!

Superga the Italian sneaker company that everyone loves opened it's first U.S store in Soho NY, thanks to creative directors Ashley/Mary-Kate Olsen and Steve Madden. Everyone at the event wore their Superga sneakers to welcome the brand's first store in USA. (WWD)

Ashley/Mary-Kate Olsen with Steve Madden

Steve Madden and Jennifer Green

Harley Viera Newton, wearing Superga sneakers

Can you believe Superga sneakers are over 100 years old? This classic shoe was born in Turin in 1911. The factory started producing shoes with vulcanized rubber soles and the classic Superga 2750 Heritage was born! Today Superga sneakers are known as "People's Shoe of Italy". It's a shoes that can be dressed up or dressed down.

Today Superga is known for it's fun lifestyle, and offers a wide range of colors, fabrics, and prints each season for women, men and children of all ages. (Superga)

Famous celebrity Alexa Chung is the new face of Superga, check out some photos from Superga's latest campaign.

2750 Classic Superga Shoe $65.00 USD

Favorite colors: DK GREY, NAVY, TOMATO, ISLAND GREEN,GREY SAGE.

To buy online click on the link below:

http://www.superga-usa.com/