H&M's New Luxury line

Can you believe H&M is opening a new higher priced, luxury chain? A H&M representative confirmed yesterday that they are opening a new chain of stores spring 2013, with better quality and higher prices. 


"It will be a retail chain that will follow the same ambition as H&M, to offer customers the best price for a comprable item." 
- H&M Rep


The name of the brand still wasn't revealed, but will be soon. I have no doubt that H&M's new luxury chain stores will be a total success. Hopefully we can get a little preview of whats to come in the upcoming weeks. Cant wait to see their designs! 

http://www.hm.com/us/