Monday, March 11, 2013

Chanel / La Montre Premiere

Chanel proves once again that classics never go out of style—especially ones stamped with that iconic "CC" logo. The luxury brand has just released an interactive campaign to present its re-imagined Premiere watch style. 

The watches (there are 12 in total that fall under this line) are similar to the original, which launched in 1987 as Chanel's first time piece. The new version is slightly larger — the case is 28 millimeters instead of 26 millimeters — and you can adjust the chain bracelet yourself at home.

The Premiere watch will be available in April at Chanel boutiques for $4,300 to $28,500 USD.

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