Italian alcohol beverage brand Campari has Penelope Cruz for its 14th-edition collectors calendar titled "Kiss Superstition Goodbye", involving 13 taboo acts that plat on people's fears of ill-fate: breaking mirrors, walking under ladders, opening umbrellas indoors. The message of Campari's 2013 Calendar is that self-confidence overcomes superstition.
Paris-based photographer Kristian Schuller photographed Penelope in red designs, which represent the red of the dark bitter Italian aperitif. The actress wears dresses from leading fashion houses such as Emilio Pucci and Salvatore Ferragamo, as well as jewelry by Chopard.
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