Tuesday, November 13, 2012

Juicy Couture / California Dreaming

Juicy Couture will introduce a new digital short film to promote its holiday collection on Nov. 15!
The Terry Richardson-directed film featuring Candice Swanepoel will be embedded with links to the apparel and accessories featured so that customers can shop while watching. The film is the focal point around which the company's new digital and social media strategy is based. Timed with the film for the holiday shopping and gifting season. 
“We think this new film with Terry will introduce a new audience to the Juicy brand,” said Nealz. “Terry has always pushed the envelope with his work, which has a very raw, subversive attitude. That bold, rebellious spirit is inherent to the Juicy DNA.” 
Juicy Couture Giveaways:
Instagram, post pictures of their holiday wish list while tagging @juicycouture and #givemewhatiwant. The winner gets a "California Dreaming" trip to Los Angeles and a $1,000 shopping spree at Juicy Couture. Twitter, the company will activate a re-tweet #givemewhatiwant program, Spotify, it will create a #givemewhatiwant holiday music playlist, and on You Tube, it will create content under the same hashtag with bloggers.
+ Our top picks:
Snow Leopard Dress
$248.00 USD
Peek-A-Boo Mini Dress
$178.00 USD
Snow Angel Dress
$398.00 USD

To watch the film + to buy click on the link below:

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