We can't get enough of this French brand IRO it's chic and cool. Jus recently the brand established in selected retail stores in the US. Bothers Arik and Laurent Britton created the brand by combining street looks and the chic of Paris. The word IRO, in Japanese translates to color. IRO's F/W'12 collection is feminine with a little rock & roll inspiration, this explains the brothers passion for music.
IRO was launched with a distinctive 70's and 80's vintage feel. Their goal was to have a collection that was at home in New York, Tokyo, and Paris.
Check out IRO's F/W'12 Lookbook:
+ F/W 2012 Key Pieces
Watch IRO's S/S 2012 Video Campaign:
To buy click on the link below: