Wednesday, July 25, 2012

McDonald's: Mc Fancy

Access is a global creative agency committed to designing extraordinary creative experiences that inspires consumers through compelling communications. 

Access has created incredible projects/concepts for companies such as Audi, Nike, Moet Chandon, Lego, Vitamin Water, Virgin Atlantic, Sephora, and Mini. Our favorite so far is McDonald's McFancy, a project that remains as a concept since it never took place but we just fell in love with the idea of creating a Fancy McDonald's in the middle of Fashion Week. 

The idea is to create a McDonald's store that launches at Fashion Week around the globe - London, New York, Paris, Sydney, Hong Kong. McFancy would we part of the installation as well as a restaurant that offers a traditional McDonald's menu but packaged in a playful and stylish way to satisfy the lifestyle of the highly desirable influential consumers that attend Fashion Week. 

Waiters in tuxedos, silver service, private dining areas and packing co created with the fashion brands that present at Fashion Week - Burberry burgers, Chanel fries and Paul Smith Sundaes, get the idea? Doesn't it sound amazing?  We love it, we hope they are able to make it some day! 
Hermes - fries
Gucci - fries
Burberry - burger
Paul Smith - Sundae
For more information click on the link below:

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