Amazing project by Lara Atkinson, a graphic designer in Dubai, who has teamed up with a high fashion department store in the U.A.E, to create trendy fashion lollipops.
To create the project, Lara selected the most inspiring collections from the S/S'13 runway and merged it with another trendy summer fad, the ice lolly.
Lara created a graphic packaging and designed ice lolly shapes all inspired by the collections as well as a pop-up store fitted with posters and some outdoor communication.
"After choosing popsicle shapes and colours that resemble the collections closely, we transformed what we saw into matching flavours to accessorise the fashion pack of Dubai throughout the hot summer months. These popsicles would be available at various pop-up shops and popsicle vans parked in popular spots".