Monday, November 4, 2013

Blake Lively: New L'Oreal Paris Global Spokesperson

Blake Lively is the new global spokesperson for L'Oreal Paris, joining Freida Pinto, Cheryl Cole, Doutzen Kroes and the recently announced Lara Stone amongst others.

"I am thrilled and honoured to join the incredible women who represent L'Oréal Paris - from the versatile and motivational brand ambassadors, to all the women who proudly wear L'Oréal Paris each day," said the actress in a statement. "I grew up with the inspiration of their message, 'We're worth it'. What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I'm so proud to be a L'Oréal Paris woman."
Lively, who is also the face of Gucci's Premiere fragrance, has starred in films such as The Private Lives, of Pippa Lee, The Town and Savages as well as hit television series Gossip Girl. Last month, she told us that she plans to launch her own company in the next few months.
"Blake embodies all the modern codes of Hollywood glamour," said L'Oréal Paris president Chyril Chapuy. "She has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile. Today, this strong, charismatic and definitely glowing actress is joining the L'Oréal Paris family. And we're so proud to welcome her."

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