For Fall 2013, Alexander Wang continues to play with his seasonal T by Alexander Wang videos as a platform for experimentation. This video is set in an unexpected scenario, directed by Darren Stein. Alexander Wang invited New Yorkers to a 'one-time-only undisclosed event' digitally where the initial 'open call' revealed only a location and a time. Hints and updates were leaked on the days leading up to the event via Twitter and Facebook. Once the doors to the lobby area opened, Wang revealed in a projected video a message that attendees will have access to pieces from the T by Alexander Wang collection - for free, no shopping bags or shopping carts. See the video for a full story.