The sparkling water brand celebrates its 150th anniversary with a taste of Pop Art chic
Framed Pop artist and white-haired icon Andy Warhol featured the sparkling water brand Perrier in a series of screen prints in the 1980's. Now Perrier has flipped the script by introducing Warhol-inspired artwork on four limited-edition bottles in partnership with the Andy Warhol Foundation.
Perrier marks its 150th anniversary this year, which happens to coincide with the 30th anniversary of the 40+ Perrier prints that Warhol created in 1983. "Warhol's creativity and eccentricity are a great fit with Perrier's brand personality, so this was a natural way to bring the two together." said Gauther Gav. Perrier International Brands Group Marketing Mangaer, according to Perrier's press release.
In addition to several different label designs, some bottles will also incorporate quotes from Warhol, long known for his bon mots. "Pop Art is for everyone," he once said. Now even those who can't shell out millions for an original Warhol print can take home a piece of bubbly postmodern chic.
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