Monday, April 8, 2013

DCA Product Design / PARKd

DCA questions why the parking meter isn't more intuitive and flexible to meet user's needs. 

As a user experience, today's parking meter still leaves much to be desired. Whether they be Pay-and-Display or Pay-upon-Retun, parking meters tend to be defined by efficient or robust component layout rather than considering how the user will perceive and interact with them. 

DCA saw this as an opportunity to explore how this example of a poor interaction experience could easily be improved by design.

Different people want to pay for their parking in different ways. PARKd is a concept that offers this flexibility. Providing the opportunity for the user to choose the option they feel comfortable with, PARKd created a relaxed efficient experience that alleviates the frustrations and anxiety that traditional parking meters can cause.
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