Monday, February 18, 2013

Diet Coke / Marc Jacobs

Diet Coke and Marc Jacobs join forces to celebrate "Sparkling" together for 30 years.

Diet Coke, the world's #1 selling diet soft drink is privileged that leading visionary, Marc Jacobs, was unveiled as Creative Director exclusively for 2013. The partnership was an exciting element of the 'Sparkling Together for 30 Years' campaign, as the brad celebrated its milestone 30th Anniversary. 

Marc Jacobs brought his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the 80's, 90's, 00's with a whimsical twist - true to Jacob's signature style. 

Marc Jacobs is one of this generation's hottest and most influential designers, his designs exude a youthful spirit, with provocative artistry which makes him the perfect partner to collaborate with Diet Coke.

" I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Cole is an icon . . . and i love and icon."
To celebrate the announcement, Diet Coke launched the fun short film starring the designer, entitled: 'Marc Jacobs' Photo Booth Break'. 


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