Italian fashion label Marni is to release a new female scent, called Marni, in February 2013.
Founder Consuelo Castigliono told WWD, "the perfume reflects Marni's fashion, certainly." "Because it's a perfume that's quite individual, that doesn't evoke anything in particular. It's for a women who dresses for herself, who doesn't follow trends but is sophisticated and also maybe a little eccentric," she added.
The scent was produced with Aramis and the Designer Fragrances division at Estee Lauder, Veronique Gabai-Pinksy, the Aramis global brand president described the upcoming fragrance as "very modern and bold."
The Marni fragrance line will also include body lotion, shower gel, a deodorant and a body cream. In the United States the brand will debut with six month exclusive availability at Saks Fifth Avenue and will then expand to 2,000 points of sale worldwide.
As for the scent,WWD reports that it will be a “blend of spicy and woody notes” with an “intense rose oil to inject voluptuousness.”
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