We just came across with this super creative project titled "Sugarpova", and we are totally loving it.
Sugarpova brings a new level of sophistication and quality to the gummy candy market, without losing sight of the playful nature of the product.
For this project the brand had to communicate that they were fashionable, fresh and fun. And here you have it, a fun chick like Maria Sharapova as their model and a newly designed package and gummy forms. They are super cute! The designs were altered to convey the many attitudes of the brand, chic, cheeky, silly, sassy, flirty, quirky, spooky, and smitten - corresponding with different shapes and flavors of the gummies.
The whole idea of the project was to prove that gummies are not just for kids but for grownups as well. We love this concept, and yes we would buy them, there is no doubt. What type of gummies would you buy? flirty? cheeky?