Saturday, June 23, 2012

Is YSL changing it's name?

According to Women's Wear Daily YSL is changing it's name, an idea suggested by YSL's creative director, fashion designer Hedi Slimane who wants to "thrust Saint Laurent into a new modern era" and thinks that by removing the founders first name from the moniker is the way forward. So they are dropping the "Yves" and instead using "Paris" changing the name to Saint Laurent Paris. We thought this meant a change in the logo too but apparently the brand will keep it's iconic YSL logo. This unexpected change will take effect in their Spring '13 collection, shown in September. 

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