Givenchy's Fall/Winter 2012 ad campaign is fun, energetic and will make you dance. Creative director Ricardo Ticci asked models Joan Smalls, Stef Van de Laan, Daliela Braga, Simone Nobili, Jarrod Scoot and Rodrigo Braga to bring their best dance moves while listening to electro music. The shoot background is dark and stormy capturing the euphoric energy of a rave says Ticci.
The campaign was shot by famous photographers Mart and Marcus famous in the fashion world for their beautiful portraits of powerful women, styled by Carine Roitfeld. The ads will fill the pages of magazines in September.
“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy, and fun world, which is what fashion needs.”
- Ricardo Ticci
Check out the behind the scenes of the Givenchy's F/W 12 campaign + unseen campaign images
For more information click on the link below