Thursday, June 21, 2012

Books: Advertising in the 50's & 60's/ Smart Sells

If you are a fan of Mad Men you are going to like this new book by Taschen titled Mid-Century Ads: Advertising from the Mad Men Era with powerful images and slogans from the era, highlighting the clever marketing campaigns, when Americans were feeling optimistic.

The book is a compilation of thousands of images offering the best of American print advertising in the age of the "Big Idea". In the height of American consumerisms magazines were flooded with clever campaigns selling anything from girdles to guns. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as they day they first hit newsstands. 

"A fascinating picture of the colorful capitalism that dominated the spirit of the 1950's and 60's"
To buy the book click on the link below:

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