Tuesday, April 24, 2012

Paris: IRO

Parisian brand IRO was created by two French bothers Luarent and Arik Bitton, they get all their inspiration from music. They gained experience in fashion while running the family's business, and in 2002 they decided to laucn their own line. IRO owes its name to the Japnaese word "color", the Bitton brothers combine luminous vintage prints with the city-chic attitude. Inspired by the trendy, jet-setting crowd, Laurent and Arik have created a sexy, playful and energetic line of clothing. 

Check out their Spring/Summer '12 collection:

To buy online click on the link below:

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