Essie Cosmetics is joining forces with Tom's on April 10, 2012 to support One Day Without Shoes, its purpose is to raise awareness of the million of children at risk of getting infections and diseases for growing up without shoes. Essie is releasing a limited edition nail polish, Barefoot in Blue. A sky blue color that will encourage people to go barefoot and will call attention to anyone who wears it.
On March 7, Essie and TOMS will host a free giveaway of 15,000 bottles of nail polish, every day for 15 days. The first 1,000 people that sign up for the giveaway will receive a complimentary bottle of Essie's Barefoot in Blue. Visit TOMS and Essie on Facebook to win!
In 2011 Toms One Day Without Shoes had over a quarter of a million people walking barefoot to show their support, with more the 1,00 barefoot events taking place worldwide. I think we can beat last years numbers don't you? Let's all support this great cause, go barefoot on April 10.
Join One Day Without Shoes here:
Essie - Barefoot Blue