Wednesday, March 13, 2013

Gucci / 1953 Horsebit Loafer

To celebrate the 60th birthday of its iconic loafer, Gucci has just dedicated an exhibition to its famous shoe at its permanent museum space, the Gucci Museo. We take a look at this fashion retrospective which delves into the heritage and history of this 1950s shoe.

In 1953 Gucci created a loafer entirely inspired by the equestrian lifestyle so beloved of its founder Aldo Gucci. The result was the iconic Horsebit shoe we know today: A simple leather loafer embellished with a metal horse bit. Sixty years later, and now Creative Director Frida Gianni has just dedicated an entire exhibit to the shoe with a new exhibit now showing at the Italian house’s official museum, Gucci Museo.
Along with original illustrations and never-before-seen archival images of famous faces such as a teenage Jodie Foster, Brad Pitt and Madonna sporting the shoe at the MTV Video Music Awards, the exhibit also tells the story of how the famous shoe went on display at New York’s famous Metropolitan Museum of Art in 1985.
Beyond Florence, the anniversary is not going forgotten. Window displays of Gucci stores worldwide will also be marking the anniversary with a vibrant showcase of the original 1953 unisex shoe, while online Gucci has unveiled a celebratory video and Facebook quiz that will guide shoppers towards finding the perfect loafer to suit their rebellious, romantic, jet-set or urban sophisticate personalities.
The Horsebit exhibition at Gucci Museo began February 19 and is set to run through November 2013.
"Kick up your feet and celebrate 60 years of all the right moves"
- Gucci

No comments:

Post a Comment